Analyzing brand awareness, brand image, health motivation, and brand trust towards purchase intention (a case study of Tropicana Slim instant noodle)
Instant food is the food that become famous in this globalization era. One type of instant food that has biggest demand in the world is instant noodles. Indonesia has the second largest demand on instant noodles by the population. This create an aggressive industry in instant noodle with the number of competitor in the market. Tropicana slim came to the industry with their uniques selling point which is a healthier noodle due to their less salt
B02534 | (Rack Thesis) | Available |
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