Media analytics for fashion brand communications
The usage of social media as a strategy to promoting a product has been used by various small and large companies’ due to the easiness distribution of the content. With the rapid sharing from one source to another, the shared content could emerge a new viral conversation among people. Especially, with the help of public figure. This phenomenon is beneficial for some people in order to use the virality method as their marketing strategy to raise their brand awareness. So, the use of data gathering and analysis are needed to fully understand the flow of conversations and what keypoint that causing virality in social media. The methods to achieve the desired result are through 3 steps of analysis which is, Instagram analysis, Twitter analysis, and Interview. These 3 steps are related to one another using triangulation method based on the same scope of theory. The proofing of the results provided by the actual study of interview from specific participant category. Result from this research are formed in information for buyer and seller to improve their marketing strategy and compare the value of centrality.
|B02498||(Rack Thesis)||Available but not for loan - Missing|
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