Regression analysis on organic social media marketing and return on marketing investment (case study: Gagasmedia book publisher)
Social media marketing is a way to utilize social media by the company to post or promote their product and service in the social media. Social media can be categorized into organic and paid; either of the categories will help the company to increase their brand awareness via social media to their current potential customer. Regression analysis, in more specific Multi-linear Regression, will be used to find if they are any relation between the variable in the social media marketing with the return on marketing investment (ROMI). In this thesis, the research will use regression to provide an analysis whether there is any relation between Organic social media marketing with ROMI.
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