Analysing the business potential for Indonesian culinary tourism, case study: Bumi Serpong Damai area
Bumi Serpong Damai (BSD) city located in Indonesia at Serpong district, south of Tangerang. This city inaugurated on January 16, 1984. BSD City is satellite city of Tangerang because the facilities available in this city including industrial estates, offices, commerce, education, tourism and housing. rnThe purpose of this research is to analyze the culinary aspect that focuses on the business potential for Indonesian culinary tourism. The person visiting BSD is selected to represent the sample size of this research. Data gathering was done through quantitative method with total 120 respondents. Data testing for reliability and validity is computed by SPSS software for mac and data analysis is computed by AMOS software and interpreted with SEM analysis. This research is a descriptive study and the sources of data are primary and secondary.rnBased on the research result shows that there is a positive significant correlation between location and consumer decision for Indonesia Culinary Tourism in Bumi Serpong Damai area with correlation coefficient of 0.82 and its square correlation is 67.24% with strength association is strong.
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