Analysis of e-commerce effectiveness in the airline industry to achieve competitive advantage
The main objective of this study is to provide significant new insights into the development and implementation of e-commerce that will lead airlines to a competitive advantage. The success of application of e-commerce to airlines industry depends on the value added of e-business to airlines. Currently, many airlines are looking at e-business to protect their assets and to secure customer's loyalty (use e-commerce as the output of their Customer Relationship Management program), and to be successful in today's competitive environment.
B00017 | (wh) | Available |
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