Analysis of the impact of mixed use concept on Jakarta hotel - a case study of Le Grandeur Hotel in Mangga Dua area
This research paper purposes are to have a better understanding of the reason why a hotel developer prefers mixed use concept, to reach better understanding on the definition of mixed use and to study the impact of mixed use concept to the hotel, especially in the hotel marketing mix. The methodology research of this paper is a descriptive qualitative method including a literature research, a field research/observation and in-depth interview with the local hotel industry expertise and the hotel management. This paper is expected to help the hotel management faculty to know more about mixed use concept and its impact toward hotel marketing techniques.
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