The Analysis on marketing strategy of PT. Sido Muncul on promoting Tolak Angin herbal peppermint lozenges with limited promotion tools
The author will analyze marketing strategy decisions by using limited promotion tools as the main part of the strategy that has been implemented by PT. Sido Muncul for promoting the Tolak Angin Herbal Peppermint Lozenges. The analysis will involve studying several marketing strategies that have been implemented to gain public response. The analysis will also study how the product competes with competitors.rnrnThe theory used in this thesis is from the theory of marketing mix strategy which has been implemented in many theory based research. It clarifies the combination of product, place, promotion and distribution and other marketing criteria needed to meet marketing objectives.rnrnThe research method adopted is an exploratory study and will apply qualitative and quantitative methods to collect the data. The data to be collected involves primary and secondary data. The primary data will be collected from the final consumers and resellers, unstructured interview from the company's persons and company data while the secondary data will be obtained through internet sites and journal.rnrnTo make a product successful, it is not always necessary by mass promotion through various media. The cost of promotion could be minimized and if the product is successful, this will have a big benefit on the company through reaching the break even point and becoming profitable faster. The expectation of this thesis is to find out how PT. Sido Muncul set strategy for Tolak Angin Herbal Peppermint to be successful in the market with limited promotion tools.
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