The Advertising impact to youth segment on Tabloid Bola brand awareness development - a case study of PT. Tunas Tabloid Bola
The purpose of this thesis is to find the impact of advertising to youth segment on Tabloid BOLA brand awareness development. This thesis is using PT. Tunas BOLA with Tabloid BOLA as the product for the case study. rnrnA descriptive research is used in doing the thesis. A questionnaire with a total sample of 192 was distributed to a random sample. The sampling method used is purposive sampling or quota sampling where the respondents are chosen from a specific population. To analyze the data, descriptive and associative analyses were used.rnrnThe research demonstrates that Tabloid BOLA Brand awareness is not build by Tabloid BOLA advertising. The age of Tabloid BOLA is also one of the considerations why advertising does not have a significant effect to build Tabloid BOLA brand awareness. The overall advertising program that held by P.T Tunas BOLA seems to be not enough to use as a promotion tools to build brand awareness of Tabloid BOLA in this youth segment.
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