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An analysis of search engines as an effective and efficient marketing tool in Indonesia (with case studies in PT. Daxell Indonesia and PT. Muggom Souvenir)

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In this thesis, the researcher would like to analyze and provide further information regarding utilization of search engines as an effective and efficient marketing tool in Indonesia by using case studies in PT. Daxell Indonesia and PT. Muggom Souvenir. The purpose of the research is to observe the strategy used performance on both companies as well as to observe the current opportunity of search engines implementation as a marketing tool in Indonesian company. Qualitative and quantitative approaches are conducted in this study. The result of this research shows that search engines implementation as a marketing tool is effective and efficient for study case companies. Search engines provide many advantages for those two companies. However, utilization of search engines as marketing tool requires several criteria to be implemented in current Indonesia situation. Nevertheless, it is not fully applicable to be implemented in all business type. Hence, in order to adopt search engines as their marketing tool, marketers should be aware of some factors that truly influence the existence of search engine marketing in Indonesia.

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Availability

B00376

(wh)

Available but not for loan - Missing

Detail Information

Series Title

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Call Number

376

Publisher

: Swiss German University., 2008

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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