Improving service quality in naturalle beauty center company to improve revenue and profitability
This thesis will explore more on strategic management of a company to improve its revenue and profitability. The case study of this thesis will be Naturalle Beauty Center. This company concentrates on face, hair and body treatments. The methodology of this thesis will start by analyzing the potential problem to gain potential solutions. Potential problems will be determined by evaluating the level of customer satisfaction. After the problems have been recognize, potential solutions can be established. These management strategies are created to improve customer satisfaction level. If the customers are happy and loyal toward the products and services, then they will become loyal to the company. Loyal and satisfied customers can eventually increase the company's revenue and profitability.
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