The ford marketing strategy in building and maintaining customer in order to retain market share in indonesian automotive industry
As the competition is getting tougher in Indonesian automotive industry, Ford has to compete with Japan's giant automotive manufacturers. As an attempt to gain market share in automotive industry, Ford has to create a competitive advantage which differ from other competitors. Thus, the strategy in building and maintaining customer as well the implementation of customer relationship management (CRM) will become one alternative strategic plan to create a positive brand perception and stimulate sales to increase market share in Indonesian automotive industry. rnThe research objectives of this research is to prove whether Ford strategy in building and maintaining customer and the use of customer relation management will create a high level of customer satisfaction. By improving customer satisfaction and creation of positive brand preception, the market share of Ford is expected to increase. This research will use Pearson Correlation as statistic tools to determine the correlation among variables.
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