E-marketing strategic analysis and implementation at Swiss German University
Internet has been used by many universities to give any information related to the activities and program from the university itself. At the present time, university has its own webpage over the internet and it becomes one of marketing tool by Swiss German University to offer their best education as the new international European university in Indonesia. By further analyzes especially on marketing aspects, there are some methods to analyze the website workflow. The methods consist of statistic data and website component analyzes. The results generated from the research found that there are some problems identified due to few information for the university activities, few numbers of website facilities to serve and to communicate with the students, and few number of special team who responsible on the website development. Proposed solutions generated based on the research, firstly by improving the component for the website, listed and implementing additional component needed for the website development in the future and group special team member who has its own responsibilities for the hardware, software and the development of the components for updating the website.
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