The Impact of tourism campaign as a promotional tool in building an image of a destination, case study: visit Indonesia year 2008
This research is the about decision of the government of Republic of Indonesia to choose the campaign as a promotional tool. The literature review defines about the theory of tourism marketing that focuses on advertising that is related to the theory of destination image. To give a reliable picture, the author took ?Visit Indonesia Year 2008? campaign as the study case. Data?s have been collected and processed through literature review, questionnaires and interviews. The main result should answer whether the campaign brings a positive impact to the image and supports the tourism development or not.
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