Analyzing consumer buying behavior towards Nike sneakers in Jakarta

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Analyzing consumer buying behavior towards Nike sneakers in Jakarta

Sjafei, Netta J. - Personal Name; Nugra, Aditya - Personal Name;

This paper focuses on attitudes and behavior on the concept of the youth?s buying behavior towards branded sports shoes. In order to identify different kinds of consumer?s behavior towards buying of different branded shoes and Nike sneakers, I have carried out buying behavior of youth and different kind of consumer buying behavior models, literature and theory of consumer buying behavior; finally, I analyzed and concluded with research based on questionnaire of Nike sneakers buying behavior. As a result, this research signifies that the cultural, social, personal, and psychological have a considerable effect to the consumer buying behavior of limited Nike sneakers.

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Series Title: -
Call Number: 751
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
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