Country screening process for kettenwulf company into the indonesian market
This thesis will explore the forces of country screening and its factors that influence them. Kettenwulf Company a German that has been operated globally. Known as chains and gears/sprocket producer, will be using country screening as their guidelines to enter their targeted country. As part of this focus, the author is interested to see the factors that influence country screening process. After we identified the factors, this thesis continues to find the information needed, which would be interview, and secondary data from books, journal, and internet. The forces that influence country screening are basic needs-initial screening to determine the potential market or demand, second screening economic/financial screening to measure the economic condition of the country, third screening political/legal screening to determine the legal requirement to do business in Indonesia and also the benefit from Indonesia political condition. Fourth screening-sociocultural to measure the employment opportunity in Indonesia, continue with the fifth screening to measure the competition side of chains & gears/sprocket. These factors also will be analyzed using regression analysis, in order to find correlation between them.
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