Developing business opportunity in the wakes of people's awareness to consume healthy food
Healthy food is food that has benefit to make the body healthy. Health food can be defined as food considered being healthy, specifically when such food is organically grown and free of chemical additives. People awareness about health food is increasing significantly and it also makes the demand for health food increase dramatically in this case, especially in Jakarta. At these study, for developing business opportunity in the wakes of people?s awareness to consume healthy food, the researcher using inductive research, which begins with observation. The method of research will use qualitative research, which using observation and questionnaire-based surveys as a basic research technique. The main purpose is to analyze the opportunity created by the increase in awareness and demand for healthy food and determine the best strategy to open a health food restaurant in Jakarta. In conclusion, as the findings stated, there is still opportunity to open health food restaurants because there is a demand for it.
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