The impact of brand awareness toward customer loyalty in local brand. Case study: Tanamera Coffee Indonesia
The growth of local brand coffee shops in Indonesia is very high. It makesrnIndonesia local coffee shops are competes very tight. Every coffee shop isrnfacing direct competition each other and they have to overcome therncompetition by several concepts through brand awareness to attract customerrnto be loyal. It is no longer become a secret for customer to be more loyal to itrnis brand. This research would like to analyze the impact of brand awarenessrntoward customer loyalty in local brand
B01988 | (Rack Thesis) | Available |
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