The impact of brand awareness toward customer loyalty in local brand. Case study: Tanamera Coffee Indonesia

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The impact of brand awareness toward customer loyalty in local brand. Case study: Tanamera Coffee Indonesia

the restaurant has to be emphasizing on that factors inrnorder to increasing rate of customer loyalt - Personal Name;

The growth of local brand coffee shops in Indonesia is very high. It makesrnIndonesia local coffee shops are competes very tight. Every coffee shop isrnfacing direct competition each other and they have to overcome therncompetition by several concepts through brand awareness to attract customerrnto be loyal. It is no longer become a secret for customer to be more loyal to itrnis brand. This research would like to analyze the impact of brand awarenessrntoward customer loyalty in local brand

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B01988 (Rack Thesis) Available

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Series Title: -
Call Number: 1988
Publisher: : Swiss German University., 2015
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
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Statement of Responsibility: which is use questionnaire. Thernquestionnaire will be collected from 100 respondents. Result found that brandrnawareness has a positive impact on customer loyalty by 95% and it is showsrnthat top of

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