The influence of heritage tourism marketing programs on tourist motivations toward future behavioral intentions case study: borobudur temple
The reason to conduct this research is to analyze the influence of heritagerntourism marketing programs on tourist motivations toward future behavioralrnintentions. This research involves 129 local and international tourists whornwere visiting Borobudur during data collection from 9-10 May 2015. Primaryrndata for this research used quantitative method using Likert scale and datarnwas collected by distributing questionnaire and also supported by interviewrnresults. The secondary data was obtained through books
B01979 | (Rack Thesis) | Available |
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