The Significance of after sales marketing in increasing the sales (case study: Mercedes Benz authorized dealer, Bandung)
This thesis is aimed at (1) how significant the After Sales Marketing division ofrnMercedes-Authorized Dealer affecting in increasing the sales optimally; (2)rnIdentifying and understanding more the strategies applied by the after sales marketingrndivision that affecting the customer perception toward the service. That will used asrnthe indicator the sales generation made by the after sales division.rnThis thesis is a descriptive study. There are two perspectives in this thesis, it consistrnof qualitative and quantitative research. The data collected are from the interview withrnthe representative of PT. Mercedes-Benz authorized dealer and the questionnaire thatrnanswered by 100 customers of Mercedes authorized dealer.rnThe conclusion and finding from this thesis is that the after sales division significantlyrnaffecting in increasing the sales optimally because the after sales division serves therncustomer with a good performance. It will push the customer to purchase additionalrncars from Mercedes-Benz.
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