Analyses of axis promotion strategy using social media - twitter and you tube

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Analyses of axis promotion strategy using social media - twitter and you tube

Kirana, Anindya - Personal Name; Halim, Hasniati - Personal Name;

The purposes of this thesis are to analyze the strategy and effectiveness of using social media as a promotional tool, and also to know how far social media can cover the right target market, so a qualitative research methodology will be used to conduct the research. The effective result of using social media as a promotional tool is information can be widespread, as seen from the number of visitors increased by six thousand more people who came to Axis Java Jazz Festival 2011. This study is useful to measure effectively the social media in order to reach success of the national GSM operator company, especially Axis.

Availability

B01065 (wh) Available

Detail Information

Series Title: -
Call Number: 1065
Publisher: : Swiss German University., 2011
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): PR
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment