Segment content and audience segment between business & franchise tv and marketing 2 business: a comparative study
There are a lot of TV magazines that have the same area of interest or have the samerntopic. They usually compete in gaining the viewers by expanding their ideas tornconvey the information. Business & Franchise TV and Marketing 2 Business are tworndifferent show with the same theme or the same area of interest. Both of the show arerntalking about business in Indonesia. It is showed by the segment content and audiencernsegment of each shows.rnThe purpose of this research is to find the comparison between Business & FranchisernTV and Marketing 2 Business. In this research, there will be a comparison of thernsegment content between both shows. Besides that, audience segment will also berncompared to define the similarities and diferences between Business & Franchise TVrnand Marketing 2 Business.rnThe result of this research will be presented in a form of paper discussing andrncomparing the segment content and audience content of Business & Franchise TV andrnMarketing 2 Business. There will also be a video containing snippets of each segmentrnin both shows. It will be a secondary data to support the hypothesis.
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