Analysis of personalization model to improve the competitive advantage on online tour and travel service
Over the years, tourism has growth continually and is one of the fastest growing economic sectors in the world. Today, the business of tourism industry equals or even exceeds the oil exports, food products, and the textile industry. Even in Indonesia, tourism has been in the top five of state income for the last four years. It represents a large portion of foreign exchange revenue for a developing country. However, problems such as socialization, promotion, and particularly transportation are the main problems that need to be overcome. The purpose of the research is to construct and analyze a personalization model that will give the consumers flexibility in choosing the package. The research would concern on the analysis and give solution of how to overcome these problems.
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