Analyzing the effectiveness of corporate social responsibility implementation a case study of PT. Sepanjang Intisurya Mulia
This research will analyze the effectiveness of Corporate Social Responsibility (CSR) implementation of PT. Sepanjang Intisurya Mulia. The objectives of this research are to identify the relationship between CSR implementation and local community acceptance and cooperation towards PT. Sepanjang Intisurya Mulia as well as identify the most effective CSR implementation to create harmonious relationship with the local community. This research is conducted using primary and secondary data. The primary data is taken by conducting an interview to company?s management and questionnaire to respondents which are the villagers around PT. Sepanjang Intisurya Mulia plantation area in Nanga Tayap, Ketapang, West Kalimantan. While the secondary data is obtained from company?s internal data and other literature research. This research has proved that CSR activities will enhance local community acceptance and cooperation towards the company. Furthermore, education program has been proved to be the most effective CSR activity. This research will create benefit for a better CSR implementation for the company as well as the local community.
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