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The Effective promotion strategies and its implication to sales (case study of PT. Ayam Merak)

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This thesis is aims to study on PT. AYAM MERAK. The goal of research is to analyze the effectiveness of promotion strategy and its implication to sales performance of PT. AYAM MERAK. This thesis is using quantitative method. The data that analyzed is come from company sales report and promotion activities report from company in last 4 years (2008-2011) The conclusion of this thesis is all the promotion strategies are positively influence but, the impact is not really big. In this thesis, the author is giving some suggestion for company to increase the effectiveness of promotion strategies. However, basically the promotion strategies that have been done by PT. AYAM MERAK are positively influence the sales, but the impact is not really big. So, the company needs to explore more about the media that use to attract their customer.

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Availability

B01208

(wh)

Available but not for loan - Missing

Detail Information

Series Title

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Call Number

1208

Publisher

: Swiss German University., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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