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Evidence of entrepreneurial marketing activities in Primagama Quantumkids in BSD branch location

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Recently a fresh field of marketing, “Entrepreneurial Marketing” (EM) has received attention among business researchers (Nwanko & Gbadamosi, 2010). This interface has been discovered to be beneficial in the domain of SMEs in which these sectors have often been neglected (Hills, Hultman, & Miles, 2008) despite the fact that this industry has contributed a lot to the economy development in the third world (Nwanko & Gbadamosi, 2010). The ultimate aim of this thesis is to propose the evidence of EM supported by customer satisfaction result in Primagama QuantumKids (PQK), a mathematics tutoring service in BSD City. Since each EM dimension is not mutually exclusive and EM is perceived as a matter of degree, Morris, Schindehutte, & LaForge (2002) concluded EM as an opportunistic perspective wherein marketer proactively seeks novel ways to create value for desired customer' These four main pillars of EM (innovativeness

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Availability

B01214

(wh)

Available but not for loan - Missing

Detail Information

Series Title

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Call Number

1214

Publisher

: Swiss German University., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

assurance

Specific Detail Info

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Statement of Responsibility

opportunity focus and value creation) and five SERVQUAL customer satisfaction dimensions (reliability

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