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Image of Evidence of entrepreneurial marketing activities in Primagama Quantumkids in BSD branch location

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Evidence of entrepreneurial marketing activities in Primagama Quantumkids in BSD branch location

Responsiveness - Personal Name;

Recently a fresh field of marketing, “Entrepreneurial Marketing” (EM) has received attention among business researchers (Nwanko & Gbadamosi, 2010). This interface has been discovered to be beneficial in the domain of SMEs in which these sectors have often been neglected (Hills, Hultman, & Miles, 2008) despite the fact that this industry has contributed a lot to the economy development in the third world (Nwanko & Gbadamosi, 2010). The ultimate aim of this thesis is to propose the evidence of EM supported by customer satisfaction result in Primagama QuantumKids (PQK), a mathematics tutoring service in BSD City. Since each EM dimension is not mutually exclusive and EM is perceived as a matter of degree, Morris, Schindehutte, & LaForge (2002) concluded EM as an opportunistic perspective wherein marketer proactively seeks novel ways to create value for desired customer' These four main pillars of EM (innovativeness


Availability
B01214 (wh)Available but not for loan - Missing
Detail Information
Series Title
-
Call Number
1214
Publisher
: Swiss German University., 2012
Collation
-
Language
English
ISBN/ISSN
-
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
assurance
Specific Detail Info
-
Statement of Responsibility
opportunity focus and value creation) and five SERVQUAL customer satisfaction dimensions (reliability
Other version/related

No other version available

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