Factors influencing customer satisfaction of an online clothing store: a case study of 'tendencies' online store
Online clothing market consists of a lot of brands. One of them is “Tendencies”. In order to doubled their income by encouraging more repeat buying, “Tendencies” online store can satisfy their customers through three variables; convenience, website appearance and interaction between buyer and seller. This research conducted by distributing the questionnaire to 85 customers of “Tendencies” online store. Then ordinal regression analysis is used to study whether these three variables influence “Tendencies” online store's customer satisfaction or not. This study provides information about factors influencing customer satisfaction of “Tendencies” online store. Based on the research, from three variables above, only two of them significantly influence customer satisfaction of “Tendencies” online store. Some recommendations are given in order to maximizing in satisfying “Tendencies” online store's customers and also for further research.
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