Market segmentation analysis for a holistic healing center. Case study of ”house of alpha mind”
Holistic healing as an alternative healing to conventional medical healing has been recognized for its effectiveness in curing and preventing many diseases that the modern medical technology has not yet know how to solve. Many holistic healing centers in Indonesia has been recognized for their unique and effective approach in linking science and the nature of human's mind body and soul. House of Alpha Mind, a holistic center located in South Jakarta, has little information regarding its clients' market segments. This research paper has analyzed this issue.
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