Analysis of promotion strategies model to improve the use of retail cloud storage service in Swiss German University
New era of computing has come, as more and more people use their Mobile devices, usage of cloud service for personal storage will become inevitable. PT. XL Axiata Tbk. is the one of first cloud service providers that provides retail cloud service, i.e. Xcloud 2GB for free. The company has been putting several strategies to promote Xcloud Free 2GB service to attract its customers. The survey research conducted on the students studying in Swiss German University shown to be low. The purpose of this research is to understand perception or knowledge from consumers, and find the best strategies in promotion Xcloud Free 2GB to increase the usage of Xcloud service. Several promotional strategies have been recommended to improve the Xcloud service awareness and to attract XL consumers to use more Xcloud Free 2GB service.
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