Analysis, design, and implementation of social media strategy (case study of: ada band)

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Analysis, design, and implementation of social media strategy (case study of: ada band)

Erwin, Alva - Personal Name; Soetomo, Mohammad A. Amin - Personal Name; Angiani, Rabekha Delia - Personal Name;

Social Media has been a supportive yet crucial marketing tool to help one?s business grow larger by simply being a right medium to accommodate the costumer?s critics, suggestions, and opinion about its products. This research examines the application of 10 steps of Social Media Strategy to an Indonesian Pop Band: ADA Band to see a real time marketing effect which resulted to a customer engagement for a long term marketing impact. This research will conclude the study of Word of Mouth (WOM) effect, which occurs in several Social Media such as Twitter, Facebook and YouTube. The insight from the gathered public conversation will then be processed to find thebest possible content that leads to a viral marketing and the achievement of Customer Engagement. The significant increases in each given targeted metrics are achieved and it is proven that Social Media Strategy does help one?s business to attain larger market within a short period of time.

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Series Title: -
Call Number: 1377
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): IT
Specific Detail Info: -
Statement of Responsibility: -

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