The Analysis of the influence of word of mouth towards Namaaz Dining as a molecular gastronomy restaurant brand awareness

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The Analysis of the influence of word of mouth towards Namaaz Dining as a molecular gastronomy restaurant brand awareness

Pasasa, Linus - Personal Name; Tobing, Rudy - Personal Name; Ayu, Deandra - Personal Name;

The purpose of this research is to determine which factor trigger that influence Namaaz Dining word of mouth the most, the significance and the extent it impacted to Namaaz Dining Brand Awareness. The data collections are derived from questionnaires distributed to Namaaz Dining customers and social media activities and processed with SPSS and AMOS statistical program. The result findings show that there is a strong and positive correlation between word of mouth and brand awareness, with message source credibility as the strongest factor that influenced word of mouth and the level of brand awareness mostly affected by word of mouth is brand recall. It is recommended for Namaaz Dining to build its brand elements and to enhance conversation among its niche community.

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B01400 (wh) Available but not for loan - Missing

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Series Title: -
Call Number: 1400
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
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