The Effect of marketing communication strategy by PT JM Mutu Utama on client's buying decision
Marketing communications activities is a strategic tool that can form the customer support for company or in other words, will further increase the chances of market from product that marketed by company. This study is try to identify marketing communications strategy, analyzing the buying decision made by clients, and identifies the dominant attribute in PT. JM Mutu Utama. The research was conducted by distributing questionnaires to 100 respondents, which is PT JM Mutu Utama clients. The data collected is primary data derived from questionnaires performed with a Likert scale to obtain the 100 respondents with SPSS Version 11.This result showed that variable marketing communication strategy on buying decision in PT. JM Mutu Utama consist of: Personal Selling have positive and significant, Promotion have positive and significant, and Direct marketing have positive and significant.
No other version available