Analysis of human resources as an influencing factor in the development of the creative industry sub-sectors: case study in Tangerang, East Ciputat and Serpong
According to economist John Howkins (Purba, 2011), creative industries are one ofrnthe best solutions to fix the world economy that suffered from crisis. The base of creative industries lies in human ideas. Human ideas in the form of international patents, copyrights, trademarks, royalties and designs, contribute towards the development of the national economy. In order to increase contribution of creative industries towards economic growth, nations including Indonesia try to seek better ways to improve the quality and quantity of creative human resources (Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia, 2012). This research aims to analyze a creative person and its indicators (motivation, communication, competence, and passion) as a developing factor of the creative industry contribution in order to support economic development in Indonesia. This research is quantitative with 100 respondents from the three selective regions in Banten province. The result shows that communication has a significant influence towards creative development. It means for further development of creative industry, nations should give more attention to human resources to maximize all the factors to create better quality and greater quantity of human resources especially in the region of Tangerang, East Ciputat and Serpong.
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