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The Impact of Restaurants Organic Food Menu towards the Restaurants Brand Image Based on Consumer Perception: Case Study of Restaurant X

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The purpose of this research is to analyze the impact of a restaurants Organic Food Menu toward the restaurants Brand Image based on consumer perception. According to Azzurra & Paola (2009), the trends of food demand shows that the concept of food is transforming in recent years. People are starting to demand types of food that can fullfill their nutritional needs, food that can support their health maintenance, and prevent illness. This demand gives the food industry a chance to expand the sales of organic food which are believed to be healthier than ‚Äö?Ñ??regular‚Äö?Ñ?¥ food. the first phase of the research involves questionnaires distribution to Restaurant-X consumer. This action was done to analyze the topic based on consumer perception. to validate answers, the researcher use SPSS software to test the data collected from respondents. By analyzing the Organic Food Menu toward Brand Image, the researcher is expecting to measure whether the previous study is accurate or not. This will allow Restaurant-X to consider the restaurant continuity in selling organic food and may direct future research on impact of Organic Food Menu toward Brand Image.

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Availability

B01682

(Rack Thesis)

Available but not for loan - Missing

Detail Information

Series Title

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Call Number

1682

Publisher

: Swiss German University., 2014

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

HTM
Brand image
Organic food
Consumer perception

Specific Detail Info

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Statement of Responsibility

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Other version/related

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