Implementation of data mining to support decision making in marketing
Marketing is one of the most essential parts when running a company; it is the core of company which focuses on selling products. Performance of the company could be measured on percentages that the company have in the market share. In this thesis, the test case study is in Insurance Company that sells policies as their products. To improve the market ability of the company, marketing departments of the insurance company will be supported by a Business Intelligence application which is created using Knowledge Discovery of Data Mining methodology.The Knowledge Discovery of Data Mining methodology defines the reports of the insurance company's policies sales, through sorting and rating the transaction database in the company. The Insurance Company will be deployed with a new database system together with a Business Intelligent application to access the data. rnThe Business Intelligence application results can precisely shows essential information in second to support the decision maker in the company. And also by studying the reports generated from Business Intelligence application, particular sales patterns about the Insurance Company could be defined.
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