Annotation in Television Commercial (TVC) cigarette message: an emphasized in semiotic analysis (a case study of Sampoerna Hijau TVC version: “cincin”)
The primary purpose of this research paper is to analyze and observe the meanings and the message?s function of a particular Television Commercial (TVC) which supported by Semiotics theory. The analysis and observation are embodied through the characters of the actors that symbolize the product. The process of research startrnfrom the primary data, which gathered from the TVC; it started from each scene of the television commercial as the analytical method, followed with the secondary data which collected from in-depth interview with creative director and group discussion of consumers, then the information collected will be compared with the theoretical perspective. The comparison will generate variables, in which we can integrate the variables to generate the hypothesis. The elaboration will be followed with the analysis result that shows Sampoerna Hijau TVC version: ?Cincin? was created from the purity of creativities that reflects to the attitude of the brand personality.
No other version available