The Influence of 'recommended seller' as perceived value towards purchase intention of Kaskus' community
The purpose of this research is to analyze how much the influence of recommended seller as perceived value towards the purchase intention and also find out the factors that involved in influencing the customers? purchase intention. This research uses Pearson correlation to find the level of influence of recommended seller as perceived value and factor analysis to find the factors that involved in recommended seller as perceived value. The results of this research proved that the recommended seller as perceived value as highly influential in determining purchase intention of customers, which is the kaskus? community. Furthermore, this research also proves that there are three factors of recommended seller as perceived value that affect purchase intention of Kaskus? community, which are: the good communication between seller and buyer, the emotional or trust level of customers, and the price offered.
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