Swiss German University Library

  • Home
  • Information
  • News
  • Help
  • Librarian
  • Member Area
  • Select Language :
    Arabic Bengali Brazilian Portuguese English Espanol German Indonesian Japanese Malay Persian Russian Thai Turkish Urdu

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

{{tmpObj[k].text}}
No image available for this title

print

The Impact of hotel rebranding from international chain into local chain to improve business performance with the case study at The Sultan Hotel Jakarta (formely known as Jakarta Hilton International)

Jaeger, Hans - Personal Name; sarya, i nyoman - Personal Name;

The main purpose of this research is to study and analyze the impact of sultan hotelrnRebranding in improving business performance after its rebranding in 2006, andrnCustomer purchase preferences, satisfaction and loyalty.rnThis research used both primary and secondary data that analyzed using spss andrnPhstat. Primary data consisted of questionnaires distributed to the hotel guests.rnMeanwhile, secondary data were collected from internal sources. Paired-samplesrnAnalyses were conducted on the hotel?s Pre- and post re-branding (occupancy,rnAverage daily rates (adr), revenue per available room (revpar), gross revenuernAnd net operating profit (nop)).rnThe results revealed that after the rebranding, hotel?s Occupancy, revpar, gop, andrnNop increased significantly; adr reflected a non-significant increase, while totalrnRevenue f&b reflected a non-significance decrease (result of closing two f&brnOutlets).rnBased on overall performance, sultan hotel is perceived to be the best hotel by itsrnCustomer. However continues effort to be made for improvement of quality of productrnAnd services.


Availability
M00205 (wh)Available but not for loan - Missing
Detail Information
Series Title
-
Call Number
205
Publisher
: Swiss German University., 2011
Collation
-
Language
English
ISBN/ISSN
-
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
MBA
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
Comments

You must be logged in to post a comment

Swiss German University Library
  • Information
  • Services
  • Librarian
  • Member Area

About Us

As a complete Library Management System, SLiMS (Senayan Library Management System) has many features that will help libraries and librarians to do their job easily and quickly. Follow this link to show some features provided by SLiMS.

Search

start it by typing one or more keywords for title, author or subject

Keep SLiMS Alive Want to Contribute?

© 2023 — Senayan Developer Community

Powered by SLiMS
Select the topic you are interested in
  • Computer Science, Information & General Works
  • Philosophy & Psychology
  • Religion
  • Social Sciences
  • Language
  • Pure Science
  • Applied Sciences
  • Art & Recreation
  • Literature
  • History & Geography
Icons made by Freepik from www.flaticon.com
Advanced Search