Marketing Plan for Traditional Company (Case Study of PT. X Cotton Bud Manufacture)
The purpose and the target of this thesis is how to make a marketing plan to traditional company and the advantages from marketing plan by a case study of PT. X cotton Bud Manufacture.n nTheoretical perspective for the purposed study is most commonly referred to a marketing plan strategy for traditional company. It begins from the situation analysis through examination of market forces, competitive position and current performance. Then adjust marketing plan strategy from SWOT analysis, industry analysis strategy and calculate marketing budget to get performance timeline and evaluation. Therefore the study is strongly deals with marketing analysis strategy in which focusing in traditional business environment in cotton bud market.nnThere are marketing objectives for PT.X Marketing plan for January 2005 until January 2008, consist of:n- Increase sales 10% per year for three years forward.n- Increase distributors coverage in several cities in Indonesian- Make promotion strategies for PT.X cotton buds nnn- Increase profit from 7.66% to 10%nnBy using marketing plan PT. X can see the strengths and weaknesses, what available resources needed or not. They can also identifying uncover new opportunities and recognize important threats. They can more focus on marketing strategy.nnBase on my research of PT. X as a sample of traditional company, I recommended that marketing plan can be use for traditional company, not only for public company, and it is very useful in order to increase profitability.
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