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Cost Efficient Pet Bottle Packaging Size For Large Volume Bottled Water Manufacturer in Indonesia

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Plastic packaging industry has been growing very significantly in Indonesia since the past 10 years. Even in the time of economic crisis, the plastic packaging is not very much affected from that event, especially in the bottled water market.nnPET (Polyethylene Terephthalate) resin has been used since the last two decades for making clear water container for mineral drinking water worldwide. In Indonesia, all bottled drinking water manufacturers are using this type of plastic resin for their water containers, replacing glass bottle, which is becoming more expensive and difficult to handle.nnStudy Goal and ObjectivennBottled water has become a commodity that every one needs and is now becoming more and more important as the world is becoming more advanced and practical. In the market now, we can see a lot of shapes and sizes for these water bottles ranging from 330 ml up to 1,500 ml from various drinking water manufacturers. The business in this industry is growing very fast lately and many new investors are going into this market.nnThe purpose of this study is to determine which kind of packaging size that has the most effective cost advantage for large volume bottled water manufacturer that is suitable for Indonesian market. The study itself is conducted by taking a model of a leading company in bottled mineral water company, PT. Aqua Golden Mississippi Tbk. that occupies approximately 54% share of the current Indonesian bottled mineral water market.n

nNotes: CD is not available

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Availability

M00005

(wh)

Available

Detail Information

Series Title

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Call Number

5

Publisher

: Swiss German University., 2002

Collation

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Language

English

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Classification

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Edition

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Subject(s)

MBA

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