The impact of integrated marketing strategy to improve sales performance with the case study at flexiphone bundling terminal business
The main purpose of this research is to study and analyse the dominant factor of marketing mix that has been integrated as marketing strategy in bundling terminal of flexiphone, whose objective of the strategy is to influence and to attract the customer to use flexi as telecommunication means. This thesis will be useful in evaluating which marketing strategy has been implemented effectively to increase the sales performance. Also will be analyzed is the impact of the strategy to increase the revenue and market share in terms of having to compete with another operator cdma. The result of this research is beneficial to prepare the road map and planning of the integrated marketing stategy which are well structurized and are having proper priority scale in reference to what customer expect in the real market situation. So for the next time, the efforts and the cost that appear in the bundling program should be fit and balance with the quality of sales performance itself.
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