Market Research on The Trade Credit Insurance Based on Insurance Brokers Marketing Performance: A Study Case of PT. Allianz Utama Indonesia
The purpose of this thesis are to study and provide ideas and recommendations to the TCI marketing plan of Insurance Company by a case study of PT. Allianz Utama?s Insurance Brokers in order to identifying uncovered new opportunities and recognize important threats, in addition to focus on marketing strategy. The study is significant because of its implications of analyzing the company resources for the methods and the strategy plans for the marketing department of the company, especially for the company?s profitability and reputation. The data analysis for this research will be conducted by using Microsoft Office Excel Program and PHStat2 to attain the t-test and confidence level. Statistical procedures will be used to analyze the data. The result of the study indicates the effectiveness Allianz?s Insurance Broker marketing performance, in the term of acquiring the number of contracts. It means that the brokers are agreed that their performances, in the term of number of contract that not increased is because of the General Problem Factors (The Product, The Clients, The Competitor, The Agents, and The Government) are not as expected by Allianz and so by the Market.
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