Book

Consumer behavior

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Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

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Availability

22/00006	658.8342 Sch c	Library (Rack 10)	Available
22/00004	658.8342 Sch c	Library (Rack 10)	Available

Detail Information

Series Title

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Call Number

658.8342 Sch c

Publisher

Harlow, Essex : Pearson., 2019

Collation

508 pages ; 28 cm

Language

English

ISBN/ISSN

9781292269245

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

12

Subject(s)

Consumer behavior
Motivation research (Marketing)

Specific Detail Info

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Statement of Responsibility

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Other version/related

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