The effectiveness of pictorial health reminder labels towards the purchasing …
Smoking is one of the major causes of preventable death around the world. Indonesia has the 2nd highest smokers amongst countries. Indonesia has a regulation that state smoking is only allowed for …
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- 1829
The Impact of customer loyalty towards purchase behavior : A case study of Ai…
The airline industry is considered as a promising sector in Indonesia. Due to the increase of economic and national income, the number of passengers is increasing year by year. AirAsia Indonesia is…
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- 3055
The Impact of store atmosphere towards customer loyalty. A case study of Tamp…
Visiting coffee house is now becoming a lifestyle in Indonesia. Because of this, customers do not only choose a coffee house or cafe based on the taste, price, service, quality on the food and beve…
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- 3047
Analysis of key factors affecting purchase of foreign fashion brand
The aim of this paper is to analyse factors that influencing purchase decision of foreign fashion brands. This study adopted the descriptive quantitative approach. The result is coming from both pr…
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- 3027
Analyzing the influence of brand image, sales promotion, perceived quality, a…
As a player who has been in the market for almost 30 years, Buccheri is well- known for its footwear products provided across Indonesia. Having people whose age ranging from 40-60 years old as the …
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- 3018
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