Analysis of key factors affecting purchase of foreign fashion brand
The aim of this paper is to analyse factors that influencing purchase decision of foreign fashion brands. This study adopted the descriptive quantitative approach. The result is coming from both pr…
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- 3027
The Impact of brand activation on customer trust : an investigation of brand XYZ
Customer trust is one of the aspect for customers to keep buying a brand
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- 3024
Analyzing the relationship of perceived quality, brand image & brand trust to…
XYZ cat food, established in 2009, is currently having a problem regarding brand loyalty. The company does not know what factors that are affecting brand loyalty and the management has not done any…
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- 3020
Analyzing the influence of brand image, sales promotion, perceived quality, a…
As a player who has been in the market for almost 30 years, Buccheri is well- known for its footwear products provided across Indonesia. Having people whose age ranging from 40-60 years old as the …
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- 3018
The Analysis of brand awareness and customer satisfaction toward competitive …
As Indonesia is the largest food service market in ASEAN countries, the number of restaurants is growing rapidly and dominated by traditional restaurants. XYZ as a traditional restaurant is facing …
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- 3033
The Impact of consumer-based brand equity on customer loyalty: a case study o…
Restaurant industry is considered as a promising sector in Jakarta, especially Indonesian cuisine. Hence, it creates a highly competitive environment in the market. To survive, restaurant industry …
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- 3062
The iImpact of innovation and brand awareness to increase customer loyalty, c…
Nowadays, the industry of caf
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- 3059
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