Analysis of consumer behavior of online group buying as one of the online sho…
The purpose of this research is to identify and measure the factors that influence online consumers' group buying intention, also to decide what factor has the most influence to it. The data collec…
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- 1209
Analysis of the impact of European Union requirement on catch certificate on …
Indonesia is one of the biggest tuna-producing countries in the world. In 2008 the European Community issued a regulation intended to promote sustainability in the fishery industry by preventing, d…
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- 1210
A market study of residential led lighting: analysis of perceived characteris…
The purpose of this research is to investigate the residential-market?s awareness level towards LED lights and to identify which innovation-characteristics (PCI) that has significant influences ove…
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- 1211
Effective corporate branding strategy to increase sales performance - case of…
Based on previous research, “X”DEPARTMENT STORE brand image is low. It enhances the author to found out the effective branding strategy to strengthen its brand image, and also relationship with…
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- 1212
Analysis the influence of restaurant experiences on Electronic Word-of-Mouth …
This research was conduct to identify the relationships between restaurant experience and the motivation to engage in positive eWOM and to examine which restaurant experiences trigger customers to …
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- 1213
Evidence of entrepreneurial marketing activities in Primagama Quantumkids in …
Recently a fresh field of marketing, “Entrepreneurial Marketing” (EM) has received attention among business researchers (Nwanko & Gbadamosi, 2010). This interface has been discovered to be bene…
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- 1214
The influence of service quality and tourist satisfaction on future behaviora…
In the highly competitive tourism industry, improving service quality to gain competitive advantages is one of the keys to sustainable management of culture heritage tourism. Tourist satisfaction i…
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- 1215
Analysis of marketing strategy towards customer's purchase decision of batik …
Batik Pekalongan as the central batik of Indonesia is facing a problem that is coming from International market, the incoming Chinese Batik has affected the sales of Batik Pekalongan, in order to h…
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- 1216
An analysis of competitive strategy towards indonesian local fashion industry…
Fashion may vary considerably within a society according to age, social class, generation, occupation, and geography as well as over time. Fashion industry is one of the most important sectors of t…
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- 1217
The Impact of promotion mix on customer perception a case study of Velpa Rest…
Nowadays many companies try to tighten their promotion budget in order to survive in the industry. Meanwhile, promotion is the important tool to attract consumer's attention and generate sales. Vel…
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- 1218
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