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Strategic brand management :
building, measuring, and managing brand equity 5ed.
Swaminathan, Vanitha
Additional Author
Keller, Kevin Lane
Additional Author
mixed material
9781292314969
Essex
Pearson
2020
9781292314969.jpeg.jpeg
Strategic brand management :
building, measuring, and managing brand equity 4ed.
Keller, Kevin Lane
Additional Author
mixed material
9780273779414
Boston
Pearson
2013
9780273779414.jpg
Strategic brand management :
building, measuring, and managing brand equity 3ed.
Keller, Kevin Lane
Additional Author
mixed material
9780132336222
New Jersey
Pearson
2008
9780132336222.jpg
Haier :
how to turn a Chinese household name into a global brand
mixed material
Hong Kong
Asia Case Research Centre
2007
The Fall of advertising and the rise of PR
Ries, Al
Additional Author
mixed material
0060516585
[New York]
Perfect Bound
2002
0060516585.jpg
Brand new China :
advertising, media, and commercial culture
Wang, Jing
Additional Author
mixed material
9780674026803
Cambridge
Harvard University Press
2008
9780674026803.jpg
Advertising and promotion :
communicating brands
Hackley, Christopher E.
Additional Author
mixed material
0761941533
London
SAGE Publications
2005
0761941533.jpg
The Impact of promotional activities on brand equity and purchase decision of Sinar Mas land residential product at South Tangerang area
Tengsantomo, Erika
Additional Author
mixed material
Swiss German University
2015
Factors influencing the purchase decision making of luxury compact sports car (case study of Abarth Indonesia)
Aditama, Brian
Additional Author
Abduh, Dibia M.
Additional Author
Pasasa, Linus
Additional Author
mixed material
Swiss German University
The effect of twitter activity on Arsenal Indonesia supporter's brand awareness toward Arsenal football club
Prahara, Lalu Gde Agung Risma
Additional Author
Perangin-angin, Loina Lalolo K.
Additional Author
mixed material
Swiss German University
2015