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Strategic brand management :
building, measuring, and managing brand equity 5ed.
Swaminathan, Vanitha
Additional Author
Keller, Kevin Lane
Additional Author
mixed material
9781292314969
Essex
Pearson
2020
9781292314969.jpeg.jpeg
The Fall of advertising and the rise of PR
Ries, Al
Additional Author
mixed material
0060516585
[New York]
Perfect Bound
2002
0060516585.jpg
Brand new China :
advertising, media, and commercial culture
Wang, Jing
Additional Author
mixed material
9780674026803
Cambridge
Harvard University Press
2008
9780674026803.jpg
Advertising and promotion :
communicating brands
Hackley, Christopher E.
Additional Author
mixed material
0761941533
London
SAGE Publications
2005
0761941533.jpg