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Strategic brand management :
building, measuring, and managing brand equity 5ed.
Swaminathan, Vanitha
Additional Author
Keller, Kevin Lane
Additional Author
mixed material
9781292314969
Essex
Pearson
2020
9781292314969.jpeg.jpeg
New food product development :
from concept to marketplace
Fuller, Gordon W.
Additional Author
mixed material
978143981864
Boca Raton
CRC Press
2011
978143981864.jpg
Product management
Lehmann, Donald R.
Additional Author
mixed material
0070275491
New York
McGraw-Hill
2002
0070275491.jpg
Wikibrands :
reinventing your company in a customer-driven marketplace
Moffitt, Sean
Additional Author
mixed material
9780071752350
New York
2011
9780071752350.jpg