The effect of brand and marketing mix on customer's purchase decision in business to business market case study of Siegwerk Indonesia

1 1 10 The effect of brand and marketing mix on customer's purchase decision in business to business market case study of Siegwerk Indonesia for brandrnsensitivity component onlyrnpurchased risk has a significant impact towards customer purc Additional Author mixed material Swiss German University 2015 brandrnsensitivity+and+marketing+mix+to+the+customer+purchased+decision.+It+is+a+casernstudy+Siegwer