The Effect of Country of Origin towards Indonesian Computer Products on Consu…
Country of origin has become a phenomenon in consumer behavior studies thus; the main purposes of this study are to analyze the effect of country of origin (COO) and product attribute towards Indon…
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The Analysis of Mobile Advertising Effectiveness toward Indonesian Consumer A…
As Smartphone functionality improves and expands, along with consumer awareness and knowledge of Smartphone functions, consumer spending in amount of time on Smartphone is increasing. the increase …
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- 1644
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